Posted on Feb 25, 2013


Print Campaign


Click images to enlarge.

hortica-gnome-ad_195x261 hortica-rose-ad_195x261Hortica needed a compelling way to set themselves apart from ordinary business insurance, and stand out in publications in which every page has imagery of beautiful flowers and foliage.

We used imagery that’s benign to most of us, but horrifying to those in the horticultural industry, and crafted copy that soothed and comforted.

Unfortunately, yes, a gnome was harmed in the making of one of these ads. As were roses and innocent potted plants. We apologize.


Creative Director/Writer:
Renée Kennison
Art Director:
Brad Gutting