B2B Print

B2B Print Samples

AIRHAWK Ads

AIRHAWK  Ads

AIRHAWK Distributor Print Ads   AIRHAWK has a pretty gritty customer base, and why not have fun with that? We used two similar approaches to help distributors sell AIRHAWK Motorcycle Seat Cushions to their customers.   Creative Direction/Writing: Renée Kennison Art Director: Rich...

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Hortica

Hortica

Hortica Print Campaign   Click images to enlarge. Hortica needed a compelling way to set themselves apart from ordinary business insurance, and stand out in publications in which every page has imagery of beautiful flowers and foliage. We used imagery that’s benign to most of us, but horrifying to those in the horticultural industry, and crafted copy that soothed and comforted. Unfortunately, yes, a gnome was harmed in the making of one of these ads. As were roses and innocent...

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Whitmire

Whitmire

Click image to enlarge. The product name “Ultra-Pure” and its use against such unholy pests of which nightmares are made, inspired us to come up with a simple Good vs. Evil concept to introduce it. We felt anyone who grows what’s good and green must view the pests that attack it as a force of evil.   Creative Director/Writer: Renée Kennison Art Director: Dana...

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BizLibrary

BizLibrary

Stream it. Campaign   Click images to enlarge. BizLibrary wanted to promote their online streaming videos — of which they have over a thousand on every imaginable topic for businesses. Their previous ads looked like pages of an auto parts catalog. Boring! We used everyday real-life office situations, and made the solution to every one of  them “stream it!” Creative Director/Writer: Renée Kennison Art Director: Scott...

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